Welcome to our Universe
Who We Are
Play Planet is the home of modern fandom and play culture in India. We help licensed brands, toy companies, retailers, and global partners build demand through consumer insight, digital-first distribution, retail execution, and Make in India production support.
We understand
consumer trends
We track how kids, teens, and young adults in India actually discover, buy, gift, and talk about products. We see what’s moving on shelves, in quick‑commerce baskets, and on social, then use those insights to choose the right brands, characters, and formats. That means our partners launch with demand already building, not guessing.
We understand licensing,
IP & licensed products
We have a deep understanding of licensing and global IP. We work directly with IP owners and licensing teams, and we also partner with toy companies that already hold licenses and create official products. From character approvals to packaging, safety, and local compliance, we know how to bring international brands and their licensed ranges into India in a way that feels native to local consumers. For global brands, we are a partner who understands both your licensing rules and India’s market reality.
We Run Transparent, Digital‑First Distribution
Our distribution is built for the way India shops today. We focus on transparent, largely digital e‑commerce distribution across platforms like Amazon, Blinkit, Zepto, and Swiggy Instamart, supported by key retail chains and speciality stores. In general trade and chain stores we keep things simple: we work on cash‑on‑delivery terms, so inventory moves fast and risk stays low for our partners.
We Enable Make In India
For Global Partners
For international brands that want to manufacture in India, we can support the full “Make in India” journey. Partners can bring their product designs and moulds into India, and we help orchestrate production through trusted factories for both domestic and global supply. Depending on the range and expected demand, we can also support getting the right regulatory and safety clearances required to launch products in the Indian market.
We Invest in
Best‑in‑Class People
Behind every drop, listing, and launch is a team that lives this culture. Our people come from toys, licensing, retail, and consumer internet, and they use that experience to track how young people in India discover and buy, connect those insights to global IP and licensed ranges, and turn them into drops, assortments, and distribution that work in the real market. For retailers and global brands, that means a partner who is professional, responsive, and obsessed with getting the details right — from planning and approvals to forecasting, distribution, and sell‑through
Play Planet is the home of modern fandom and play culture in India. We help licensed brands, toy companies, retailers, and global partners build demand through consumer insight, digital-first distribution, retail execution, and Make in India production support.
Meet The Team
The Team: Highly experienced, trained, motivated people across Sales, Retail Management, Marketing, and Administration. People who have worked this market and love fan culture.
​
Jiggy George
Founder & CEO
Jibi George
Co-Founder
Jimmy George
Designation
Elizabeth Kurien
Designation
Years of cultivated partnerships with major key accounts across India.
The Relationships
We know where India shops. We're already there.
The Reach
Extensive geographical coverage across India, backed by depth of product range in collectibles, plush, figurines, electronics, and sports collectables.